Our Little Story

Haru Nori is a small kidswear brand inspired by the calm, effortless style of Korean and Japanese toddler fashion.

Our name holds a few special meanings:

• Haru (하루 / 春) — “day” in Korean and “spring” in Japanese. It’s about fresh starts, lightness, and that bright feeling each new day brings.
• Nori (海苔) - Japanese seaweed - simple, everyday, comforting. In Korean, “nori” sounds like “noli” (놀이) - which means play.

So in a way, Haru Nori is about fresh days and playful moments.

We’re two sisters (and mums to toddler boys) who started this brand because we couldn’t quite find pieces that felt modern but still practical - clothes that weren’t too loud, too fussy, or overly cutesy.

Haru Nori is about dressing little ones for real life - park days, café mornings, messy afternoons, family outings - taking things haru haru, day by day, with a bit of calm and a bit of play.

Read more about the founders here.